Procubate

Procubate is a startup enabling independent businesses to grow from concept to realisation by completing 9 stages of workshops and mentorship.

The brand is created with 9 colourful triangles assembled into a bird in flight. This visually represents the concept of spreading your wings, your business taking off.

The visual identity expresses the idea behind the name pro-cubate which is a made-up name out of the prefix pro and the verb incubate. You business idea 'incubates' like an embryo from an egg.

The lower case warm grey typeface (Caecillia) gives a contemporary, informal feel and slabs provide the sense of stability.